It seems to me that glamour is not a timeless concept. In contrast to popular culture claims, diamonds are not forever. And while I applaud the fearless fashion flag that the women of 2010 are flying, I think the ageless elegance of past decades has been pushed to the back of a dusty shelf somewhere in the chaotic and cacophonous wardrobe of today. The noughties rewrote glamour to connote some half naked, half silicone Barbie we'd see on Page 3 of The Sun. Think of the virtual flawlessness of the women of the 1920s, 30s and 40s and there is no contest. These are the women who would not leave the house until every stand of hair was in place, every eyelash was coated in mascara and the omnipresent red lipstick had painted the perfect pout. Ironically, the true expression of timelessness has seemingly expired. I'd love to see some of the elegance of these decades make a comeback, but, controversially, without the 'modern twist' we insist of spinning on so many vintage looks. Its the age old "if it ain't broke" dynamic; in my eyes, 1920s, 30s and 40s fashion was perfect. It embodies the very essence of glamour. And while I'm not saying girls today don't emit elegance, I think it was done on a different level, and in a different way back in the day. The face of fashion today is so chaotic, with designers scrambling to send something fresh and exciting down the runway, that we are overlooking the fact that we have proven-to-work formulas written in our style past, just waiting to be unleashed on the modern world.
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